I always feel some joy when I hear an audio ad on Pandora. Just heard this great one for Mozy on Pandora. Pandora is a remarkably captive environment to reach users. I love how it's so uncluttered and sparse from an ad perspective. When an ad plays, it really stands out. Reaching listeners midday with audio has been a challenge, hence the popularity of am/pm drive times. Reminds me a lot of marketwatch.com where the daytime usage made it a core buy. That said, all the mobile and at home listening is spreading usage across dayparts nicely.
