Pandora on NBC TV

NBC clip featuring an in depth interview with Pandora Founder Tim Westergren. Sarah Lacy of TechCrunch and Laura Sydell of National Public Radio join NBC's Scott McGrew.
Tim highlights the ad model including targeting by zip, device, genre and demographic. Additional discussion of difference between on demand music service (play what you want now, like spotify or rhapsody), and Pandora that focuses on listening -- the power of the service is playing you music you love versus having to dig for a next song for yourself.

link to video in two parts