Enter the Video Ad Network

BlueLithium has just launched the first video streaming ad network with behavioral targeting capabilities.

BlueLithium's AdRoll allows advertisers to target streaming ads to people who've already visited their Web site-as they travel across other sites in the BlueLithium network. For example, a person who visits the site of a major wireless phone provider and then goes to other sites in the BlueLithium network would see a targeted video ad from that wireless phone company, driving them back to the site for upselling or to complete a purchase. AdRoll is the first and only streaming video network that enables advertisers to do behavioral retargeting, which has been shown to improve click-through and conversion rates by over 300 percent.