Glam Teams Up with Google

The Wall Street Journal has a story in today's issue about Glam and Google. Here's an excerpt:

Glam Media Inc. plans to announce today that Google Inc. will begin brokering advertisements on Glam's fashion and lifestyle sites and some of the more than 300 blogs and sites affiliated with the company.

The agreement is part of Google's efforts to broker advertisements for high-end sites such as Glam, as the Internet giant tries to lure big-brand advertisers to purchase ads through its online system and expand aggressively in selling graphical and video ads.

Under the multi-year deal, Google will sell some of the video ads and graphical display ads such as banner ads that appear on Glam's sites, including its flagship Google will also provide search technology and sell small text ads that will appear alongside Web search results and selected content on Glam's sites and partner sites that opt for it.