Dumb Money

I just read that Sprint has paid the NFL a record $12 million to sponsor this year's halftime show. The Rolling Stones are performing. Did Sprint pay for their services, as well? Memo to Sprint: fire your VP of Marketing. Spend your money on BlueLithium, instead. Like so many other major brands, you'll find it's a much better use of your money. (By the way, I'd be remiss if I didn't give a shout-out to Ford, which paid $40 million to put its name on Lions Stadium. I'm sure America will appreciate your largesse in the wake of your recent announcement to lay off 30,000 workers and close 14 plants in North America.)