Who says networking isn't glamorous?
"Women are emotional, aspirational shoppers," [Glam CEO Samir] Arora says. Men tend to shop in surgical strikes - visit a store, locate desired item, leave as quickly as possible - making the Web an ideal venue for them, while women prefer to meander through different departments and stores, sometimes with no particular purchase in mind.
But the Web has left women behind when it comes to online shopping, Arora says, throwing out the statistic that while 83% of real-world purchases are done by women, they do less than 50% of all online shopping.
Glam.com is out to change that, he says. The site looks like a digitized glossy fashion magazine, complete with celebrity shots, fashion runway photos and style advice. But unlike online versions of magazines such as InStyle and Vogue, Glam.com lets visitors click on and buy just about any item on the site - providing the missing link between female shoppers and the Web. "This is the way the Web was meant to be - it's entertainment-based shopping," he says.
