It's a Numbers Game
"Web 2.0" seems to be all the rage these days. So much so that an entrepreneur who presented at our offices recently informed us that he is ahead of the curve: his business, he said, is "Web 2.1".
Glam Is a Necessity, Not an Accessory
Who says networking isn't glamorous?
"Women are emotional, aspirational shoppers," [Glam CEO Samir] Arora says. Men tend to shop in surgical strikes - visit a store, locate desired item, leave as quickly as possible - making the Web an ideal venue for them, while women prefer to meander through different departments and stores, sometimes with no particular purchase in mind.
But the Web has left women behind when it comes to online shopping, Arora says, throwing out the statistic that while 83% of real-world purchases are done by women, they do less than 50% of all online shopping.
Glam.com is out to change that, he says. The site looks like a digitized glossy fashion magazine, complete with celebrity shots, fashion runway photos and style advice. But unlike online versions of magazines such as InStyle and Vogue, Glam.com lets visitors click on and buy just about any item on the site - providing the missing link between female shoppers and the Web. "This is the way the Web was meant to be - it's entertainment-based shopping," he says.
"Women are emotional, aspirational shoppers," [Glam CEO Samir] Arora says. Men tend to shop in surgical strikes - visit a store, locate desired item, leave as quickly as possible - making the Web an ideal venue for them, while women prefer to meander through different departments and stores, sometimes with no particular purchase in mind.
But the Web has left women behind when it comes to online shopping, Arora says, throwing out the statistic that while 83% of real-world purchases are done by women, they do less than 50% of all online shopping.
Glam.com is out to change that, he says. The site looks like a digitized glossy fashion magazine, complete with celebrity shots, fashion runway photos and style advice. But unlike online versions of magazines such as InStyle and Vogue, Glam.com lets visitors click on and buy just about any item on the site - providing the missing link between female shoppers and the Web. "This is the way the Web was meant to be - it's entertainment-based shopping," he says.
Meet the Life Hackers - New York Times
A great article in the The New York Times Magazine on how to manage the constant din of distractions that technology has created ...
Information is no longer a scarce resource - attention is. David Rose, a Cambridge, Mass.-based expert on computer interfaces, likes to point out that 20 years ago, an office worker had only two types of communication technology: a phone, which required an instant answer, and postal mail, which took days. "Now we have dozens of possibilities between those poles," Rose says. How fast are you supposed to reply to an e-mail message? Or an instant message? Computer-based interruptions fall into a sort of Heisenbergian uncertainty trap: it is difficult to know whether an e-mail message is worth interrupting your work for unless you open and read it - at which point you have, of course, interrupted yourself. Our software tools were essentially designed to compete with one another for our attention, like needy toddlers.
Information is no longer a scarce resource - attention is. David Rose, a Cambridge, Mass.-based expert on computer interfaces, likes to point out that 20 years ago, an office worker had only two types of communication technology: a phone, which required an instant answer, and postal mail, which took days. "Now we have dozens of possibilities between those poles," Rose says. How fast are you supposed to reply to an e-mail message? Or an instant message? Computer-based interruptions fall into a sort of Heisenbergian uncertainty trap: it is difficult to know whether an e-mail message is worth interrupting your work for unless you open and read it - at which point you have, of course, interrupted yourself. Our software tools were essentially designed to compete with one another for our attention, like needy toddlers.
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