In an article in today's edition, The New York Times profiles Glam, a new Web magazine funded by Accel Partners, Draper Fisher Jurvetson, and WaldenVC that helps consumers discover and purchase new fashion items. Industry observers apparently like Glam's chances.
"I think it's a very good time for this," said Heather Dougherty, an analyst with Nielsen/NetRatings, an Internet consulting firm. "The advertising market is obviously far stronger than a few years ago, and Glam is going after a lot of luxury brands that hadn't yet come online then, and who still might be hesitant about it, and offering them a very controlled environment to test the waters."
