More startling online advertising statistics ...
"According to Forrester, the online market is still largely untapped by advertisers. 'Despite significant changes in consumer behavior, there is a large disparity between the amount of time consumers are spending online and the money marketers are spending trying to reach them online,' explains Forrester Research principal analyst Charlene Li. 'When at-work internet use is taken into consideration, online consumers spend more than one-third of their time online - roughly the same amount of time they spend watching TV. Yet marketers spend only 4 percent of ad budgets online versus 25 percent on TV.'"
