Here are Mary Meeker's slides from her presentation at the Web 2.0 conference. For a slightly more upbeat perspective, see Pascal Levensohn's VentureBeat post about the growth of innovation in economic downturns.
Showing posts with label online advertising. Show all posts
Showing posts with label online advertising. Show all posts
Now I Understand Why I Never See Ads on YouTube's Home Page
From the June 16th issue of Forbes magazine:
An ad on the YouTube home page ... now costs $175,000 a day, plus a commitment to spend $50,000 more in ads on Google or YouTube.
An ad on the YouTube home page ... now costs $175,000 a day, plus a commitment to spend $50,000 more in ads on Google or YouTube.
The Customer Is Always Right
Interesting article in today's Wall Street Journal about the changing face of online ads. Here's an excerpt:
The Web's emergence is forcing ad executives to succumb to marketers' demands that agencies reinvent how ads are created, and forgo their TV-centric approach. Clients are even calling for changes in the way ad firms are structured. But until now, few advertisers have spent more than 5% to 10% of their marketing budgets online. With the growth of online video and social networking, ad experts expect that percentage to jump significantly this year.
Softness in the economy also will likely drive more money to the Internet, which can be cheaper than other media and has a reach that is easier to measure, which is attractive to advertisers in slower times. Merrill Lynch predicts overall ad spending in the U.S. for 2008 will grow 2.3%, while the portion of that spending on the Web will increase 18%. Publicis Groupe's ZenithOptimedia says it expects the amount spent on Internet advertising to overtake spending on radio in 2008, and spending on magazines in 2010.
The Web's emergence is forcing ad executives to succumb to marketers' demands that agencies reinvent how ads are created, and forgo their TV-centric approach. Clients are even calling for changes in the way ad firms are structured. But until now, few advertisers have spent more than 5% to 10% of their marketing budgets online. With the growth of online video and social networking, ad experts expect that percentage to jump significantly this year.
Softness in the economy also will likely drive more money to the Internet, which can be cheaper than other media and has a reach that is easier to measure, which is attractive to advertisers in slower times. Merrill Lynch predicts overall ad spending in the U.S. for 2008 will grow 2.3%, while the portion of that spending on the Web will increase 18%. Publicis Groupe's ZenithOptimedia says it expects the amount spent on Internet advertising to overtake spending on radio in 2008, and spending on magazines in 2010.
Subscribe to:
Posts (Atom)